Key Responsibilities

1.

Strategic Leadership

• Develop and implement a comprehensive growth strategy that aligns with company goals, focusing on user acquisition, retention, and revenue growth.
• Collaborate with cross-functional teams (Product, Marketing, Data, Creative, and Engineering) to drive cohesive and effective growth plans.
• Stay ahead of market trends, consumer behavior, and emerging technologies to identify new opportunities.

2.

User Acquisition

• Oversee and optimize performance marketing campaigns across various channels (Facebook, Google Ads, TikTok, programmatic, influencer marketing, etc.).
• Design, execute, and evaluate A/B tests to improve ad performance and user acquisition funnel efficiency.
• Manage budgets effectively to maximize ROI while scaling new user acquisition efforts globally.

3.

Retention and Engagement

• Develop lifecycle marketing strategies, including in-app messaging, push notifications, and email campaigns, to enhance user retention and engagement.
• Work closely with the product and live-ops teams to design features and events that drive player loyalty and repeat play.
• Analyze user behavior and segmentation to tailor personalized experiences.

4.

Monetization

• Collaborate with the monetization and product teams to align growth efforts with in-app purchases (IAP) and ad monetization strategies.
• Optimize pricing strategies, promotions, and virtual economy design to maximize revenue.

5.

Data and Analytics

• Establish key performance indicators (KPIs) for growth and regularly report progress to executive leadership.
• Leverage data analytics tools to uncover insights, measure campaign performance, and identify optimization opportunities.
• Build predictive models and dashboards to forecast growth and revenue trends.

6.

Team Leadership

• Lead, mentor, and grow a team of growth marketing and analytics professionals.
• Foster a collaborative, innovative, and results-driven team culture.

Steer Studios

Company Profile

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Senior Growth Director

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